Artboard 1 copy 8 Artboard 1 copy 8
  • Proathlix

    Client

    Proathlix

    Project

    Packaging

    Other Projects for this client

    Campaign | Branding | Design

    Proathlix is a high-quality sports nutrition brand. Since its inception, we have been there to provide the brand with its design, language and guidelines. The brand is run by a young entrepreneur and it was a delight working with the entire team. After a lot of deliberations and brainstorming, we came up with the exact concept the client was looking for.

    As experts in packaging and innovation we knew that this category demands strong and resilient imagery in packaging too. Following the brand’s personality we designed each products and their variants in a clear color coded themes using the brand elements. The colors were carefully chosen to attract the happy hormones of a fitness enthusiast. We understood the psyche of health conscious people and used the hard health and ingredient facts on the packaging to showcase the authenticity and quality of the products. The packaging when came to life was THE moment and we were immensely elated to see the product on the shelf as it was an eyecatcher as well as won the target audiences’ preference as a quality brand.

    Other Projects for this client

    Campaign | Branding | Design