Proathlix is a high-quality sports nutrition brand. Since its inception, we have been there to provide the brand with its design, language and guidelines. The brand is run by a young entrepreneur and it was a delight working with the entire team. After a lot of deliberations and brainstorming, we came up with the exact concept the client was looking for.

We took the challenge while creating the logo to design a part of the brand name which will also be in an identity in itself. The logo had to speak of the brand ethos and evoke motivation to all kinds of individuals from across the world help manifest their inner athlete. We took inspiration from the set of hard working people who stay the course towards achieving peak fitness levels regardless of age, gender or body type. We thought of how a fitness enthusiast feels when working out and translated in the logo. That led us to understand the feeling of elation and an adrenalin rush when you work out and that was graphically designed in a way that it could also be a part of brand name. The logo in the form of “X” represents an athlete in a running position and a feeling of euphoria in the form of wings, in the pursuit of fitness and make it one of the most enjoyable and rewarding of human activities.