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  • Proathlix

    Client

    Proathlix

    Project

    Campaign

    Other Projects for this client

    Packaging | Branding | Design

    Proathlix is a high-quality sports nutrition brand. Since its inception, we have been there to provide the brand with its design, language and guidelines. The brand is run by a young entrepreneur and it was a delight working with the entire team. After a lot of deliberations and brainstorming, we came up with the exact concept the client was looking for.

    The core of the brand is to push yourself in the pursuit of fitness every time you hit the floor. To bring life to this thought we wanted to design a campaign that will convey a story in a larger than life manner. We believe in storytelling and the designs were themselves stories. The campaign used extraordinary elements to showcase the incredible potential of an athlete and how far a serious athlete can go to train. The design execution of this campaign had us sipping coffees for days and nights but the results were worth it. The client appreciated the campaign and to date, it has been a talk of the town in this category.

    Other Projects for this client

    Packaging | Branding | Design