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  • Locura

    Client

    Locura

    Project

    Branding

    Locura is a bar and restaurant in South Extension, Delhi. They wanted to change the outlook of how Delhi has always looked at bars and dining with their unique plate and pour concept. They collaborated with us to design their brand identity. The client’s vision was to have a place where people will come and enjoy and get a feeling of achieving trance or being detached. The same concept was applied in the interiors of the bar. To capture this concept, their style and forethoughts we settled upon designing their logo resembling a maze. A combination of black and pink symbolizes that a place is a safe haven for every gender. Maze not only intrigues but also make people lost in their own thoughts. A perfect fit, a perfect execution, and a happy client.