Harvest Gold launched its new product Krusk, a delicious and crunchy cardamom flavoured toast biscuit. They entrusted us for its designing, packaging, and product shoot. Our clients wanted us to design it simple to understand yet attractive enough to stand out on retail shelves. The reason why we chose sharp and bold layouts with appropriate mnemonics. Since the product of this category is not advised to be wrapped in a transparent package, we thought of putting an exact image of the product itself on the package to give the consumers a precise idea of what they are expecting inside the wrapper. We carefully chose the colour lemon green for its background since it resembles the colour of the product’s flavour, as well stands out in the crowd of other similar products. The end result did the trick for our client.