Act Impact is a Delhi-based NGO working across the country with a motto to empower people and help them develop skills to sustain their livelihood. They believe in actions that may impact the lives of people in need to build a positive outlook towards humanity.

Creating a brand identity for Act Impact was an opportunity to feel connected to our responsibility towards society as well. After much thought-provoking brainstorming and designing sessions, we translated the motto > Lead-Lift-Liberate > to a transitioning arrow. An upwards facing arrow is the reflection of the grey shadow which signifies life in shadows that can be changed if empowered with the right tools to which will move up towards progress in life again.