Scars are not chosen, but the cure is.

Mederma is a well-known brand by Merz pharmaceuticals of Frankfurt, Germany who made a topical product used to minimize scar appearance. For the campaign, we wanted to evoke the emotional aspects of the consumers. Therefore, we aptly coined an appropriate, striking, and overwhelming campaign, along with the scores of communication collaterals like print ads, posters, tent cards, leaflets & danglers, etc.

No one wants to live with the scars. Scars are usually unpleasant to see and cause embarrassment. It brings dejection and distress in the minds of those who happen to be inflicted with, owing to several untoward and indispensable reasons. Driven by compassion, the campaign lightened the minds of those inflicted from the heaviness of scars and we showcased their emotions and thoughtfulness with a powerful ad design.